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Physical Appearance People often judge others (or the stimuli) on the basis of physical appearance and looksEx. If car looks good does not mean that it has great mileage Marketers use attractive models as their spokesperson. Attractive models are regarded to be more persuasive than average looking models, as people relate the good looks ofContinue reading “Distorting Influences”

Closure The closure principle states that in cases where an object is identified as incomplete by sensation, our perceptual processes give it a complete form. Simplification Simplification states that human beings have a tendency to simplify things to make it more understandable. The principle lays emphasis on the simplification of associations between elements, for betterContinue reading “Perception (Part 6)”

Perception Organization The next sub-process in the perceptual process is referred to as perceptual organization. After the input has been received from the selection stage and given attention to, the input/cue or the information is organized into a coherent form, so as to be able to extract meaning out of it in the next stage.Continue reading “Perception (Part 5)”

Differential Threshold The minimum amount of change that is required to be brought about in a stimulus so that the change gets noticed is referred to as the differential threshold. It is the minimum level of change that is necessary for a person to detect that there has been a change in the stimuli. ThatContinue reading “Perception (Part 4)”

Internal Factors Internal and related to the perceiver These factors are those factors that are related to an individual and would differ from person to person. For example:- Motivation Learning personality Experiences Expectations Culture Beliefs Sensory Threshold A sensory threshold is the level of strength a stimulus must reach to be detected. For example, aContinue reading “Perception (Part 3)”

Perception Selection Human beings are simultaneously exposed to various stimuli in his/her environment. Due to the fact, that the various stimuli cannot be treated or processed at the same time, people become selective in their approach. They would choose some stimuli for further processing. The choice of the stimuli would depend on what they feelContinue reading “Perception (Part 2)”

Perception Definition: The ability to see, hear, or become aware of something through the senses.  ORThe way in which something is regarded, understood, or interpreted.

Agreeableness It is a personality trait manifesting itself in individual behavioral characteristics that are perceived as kind, sympathetic, cooperative, warm, and considerate. It indicates how outgoing and social a person is People high on this trait Care about others Feel empathy Enjoy helping People low on this trait Insult others Have little interest in otherContinue reading “Personality (Part 4)”

Conscientiousness It is the personality trait of being careful, or vigilant People high on this trait They have set schedule Spend time preparing Pay attentions to details Opening sessions of mobile industry People low on this trait Procrastination is common among these people Lazy Create mess Fail to deliver excellent quality of work Extraversion ItContinue reading “Personality (Part 3)”

Openness Acceptance of or receptiveness to change or new ideas. People high on this trait Creative Adventurous Focused Ready to take risks People low on this trait Dislike change Resist Want to do things in old ways.