Agreeableness
- It is a personality trait manifesting itself in individual behavioral characteristics that are perceived as kind, sympathetic, cooperative, warm, and considerate. It indicates how outgoing and social a person is
- People high on this trait
- Care about others
- Feel empathy
- Enjoy helping
- People low on this trait
- Insult others
- Have little interest in other people’s problems
Neuroticism
- Neuroticism is a trait characterized by sadness, moodiness, and emotional instability.
- People high on this trait
- Are always high on stress
- Overreact on many occasions
- People low on this trait
- Emotionally stable
- Rarely feel sad
- Do not worry too much
Consumer Behaviour 