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Distorting Influences
Physical Appearance People often judge others (or the stimuli) on the basis of physical appearance and looksEx. If car looks good does not mean that it has great mileage Marketers use attractive models as their spokesperson. Attractive models are regarded to be more persuasive than average looking models, as people relate the good looks of…
Perception (Part 6)
Closure The closure principle states that in cases where an object is identified as incomplete by sensation, our perceptual processes give it a complete form. Simplification Simplification states that human beings have a tendency to simplify things to make it more understandable. The principle lays emphasis on the simplification of associations between elements, for better…
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Consumer Behaviour 