Closure
The closure principle states that in cases where an object is identified as incomplete by sensation, our perceptual processes give it a complete form.
Simplification
- Simplification states that human beings have a tendency to simplify things to make it more understandable.
- The principle lays emphasis on the simplification of associations between elements, for better comprehension and understanding.
- The marketer should avoid a clutter of information. The information that he needs to provide should be short, crisp and precise.
- The important inputs that the marketer wants to provide to the consumers must be highlighted in size, font and color.
Perception Interpretation
- The final sub-process in the perceptual process is referred to as perceptual interpretation.
- After the input has been given attention to, and has been organized into a coherent form, a meaning is extracted out of it. This is referred to as Perceptual Interpretation.
- It is a purely cognitive process, which is responsible for extracting meaning out of the organized stimuli (“whole picture”) that a person is exposed to.
- The process is totally individual, based on a person’s demographics, socio-cultural influences and psychographic influences.
- People interpret stimuli (i.e., they give meaning to them) subjectively in accordance with their needs, expectations, and experiences.
Consumer Behaviour 