Definition It is defined as those inner psychological characteristics that both determine and reflect how a person responds to his or her environment. Nature of Personality Personality reflects individual difference Because the inner characteristics that constitutes a person’s personality are of unique combination of factors and no two individual have exactly same personality Nevertheless manyContinue reading “Personality (Part 1)”
Author Archives: Chemically Yours
Hierarchy of Needs (Part 2)
Ego Ego needs develop a concern with getting recognition, status, importance, and respect from others. It includes Strength Competence Mastery self-confidence Independence Freedom Achievements Self esteem Respect by others Self Actualization It involve strong desire to achieve something big. It includes:- Morality Creativity Spontaneity Problem solving Problem solving Acceptance of facts Lack of prejudice
Hierarchy of Needs (Part 1)
Physiological needs Are most basic psychological motivation If our physiological needs aren’t met, our bodies will ultimately fail and we will die. They include Air Water Food Sex Sleep Secretion Safety Second most important thing after psychological needs are met. It includes:- Security of body Security of employment Security of health Security of family SecurityContinue reading “Hierarchy of Needs (Part 1)”
Psychology of Consumption in Consumer Behaviour
This is the introductory post of our new series in which we study about consumer behaviour.