Differential Threshold
- The minimum amount of change that is required to be brought about in a stimulus so that the change gets noticed is referred to as the differential threshold.
- It is the minimum level of change that is necessary for a person to detect that there has been a change in the stimuli. That is why it is also known as JND (Just noticeable difference).
- The marketer should understand that while making changes in his 4Ps, he should keep the differential threshold in mind. He needs to determine the relevant JND for their offerings.
Consumer Behaviour 