Perception (Part 3)

Internal Factors

• Internal and related to the perceiver
• These factors are those factors that are related to an individual and would differ from person to person.
• For example:-
  • Motivation
  • Learning
  • personality
  • Experiences
  • Expectations
  • Culture
  • Beliefs

Sensory Threshold

• A sensory threshold is the level of strength a stimulus must reach to be detected.
• For example, a faint sound may not be heard, or a light smell may get unnoticed, etc.
• The minimum amount of strength or intensity that a stimulus should possess to get noticed is referred to as an Absolute threshold.
• It is the lowest intensity at which a stimulus can be detected i.e. in other words, it is the lowest level at which an individual can experience a sensation.

Subliminal Marketing

Marketing with subliminal messages aims to encourage the purchase of the product through subtle effects that are not normally visible to the naked eye.