Perception (Part 2)

Perception Selection

Human beings are simultaneously exposed to various stimuli in his/her environment.
Due to the fact, that the various stimuli cannot be treated or processed at the same time, people become selective in their approach.
They would choose some stimuli for further processing.
The choice of the stimuli would depend on what they feel is relevant for them and or appropriate for them.

Characteristics	Example
SIZE	The larger the size of the stimuli, the more likely it is to be perceived. Generally used celebrities, politicians, etc. •link 1 •link 2
Intensity	The larger the force or power of a stimuli, the greater the chances of it getting perceived. For example strong smell, loud noise, flashy colors, etc. •https://www.youtube.com/watch?v=rrXChLMsag0 •https://www.youtube.com/watch?v=W7jkygJ_QNo
Contrast	Any stimuli that stands out from the rest of the environment is more likely to be noticed For example bold letters, black and white ad in colored ones. These ads are very creative and also attract people with creativity as a trait.
Motion	Anything that moves has greater chances of being perceived; e.g. a scroll advertisement. Usually used in news channels and TV serials
Repetition	A repeated stimuli is more likely to be noticed
Familiarity	A new stimuli in a familiar setting or a familiar stimuli in a new setting increase the chances of perceptual selectivity; eg., substantive variation in advertisements, where the message content changes, while the background or the models or the jingle remains the same;